31 January. I
undertake a solo engagement in London, as I have been invited to a Public
Relations Workshop at York Gate,
Regents Park.
I suppose they wanted me there because of all the high level meetings I am regularly involved in, and the
insight I can therefore give in presenting a positive image of Rotary. I had to
be there for 9 a.m. so it necessitated an early start. I was aiming for the
7.10 train from Shepperton, which would get me in to Waterloo at about 8 a.m. I
then intended to walk to York Gate, which I reckoned would take me about an
hour, but I quite enjoy walking through central London. I don’t do it often
enough to become tired of it. As it happened, I got to Shepperton a little
earlier than expected and caught an earlier train, leaving at 6.59 a.m. I
didn’t mind arriving a little earlier, as I could always stop for a coffee en
route.The train was almost completely empty apart from me, as it left
Shepperton.
Unusual, empty train leaving Shepperton
Before long, I wished I hadn’t caught this train. It went as
far as Kingston, then stopped for 10 minutes. When it got going again we were
going back the way we had just come! We went back to Teddington, then turned
off for Strawberry Hill, now taking the loop to Waterloo via Richmond. This was
annoying, as we didn’t arrive until 8.20, too late for me to walk to York Gate
and arrive in time. So I had two choices, either to take a bus, or the faster
Tube. I decided on the Tube, as I remembered what happened a few months ago, on the buses.
Strawberry Hill Station
The last time I travelled on London’s buses was particularly
memorable for me, as I had three altercations with different bus drivers in one
day. It was November last year, and the DG and I decided to have a day in
London. I wanted to see the
Late Turner exhibition at the Tate Britain Gallery
and we both wanted to see the poppies at the Tower of London. The Tate Gallery
was a simple walk from Vauxhall station so no problems there. To get to the
Tower, however, we needed to catch a bus to The Aldwych, then change and get
another to Tower Hill. I thought it would be easy. Virtually all London’s buses
are now accessible to wheelchairs, by virtue of a ramp in the middle of the
vehicle which automatically comes down to the kerb, making it easy to board the
bus. Furthermore disabled passengers
travel for free, so it was just me who needed a ticket. Our previous trip to
London had been almost 12 months previously, when I learnt how to obtain my
ticket by means of a machine situated at the bus stop. A very good system, I
thought, which saves time when boarding the bus.
Turner's The Blue Rigi, Sunrise
However the system had changed in the intervening period.
Outside the Tate Gallery, there was a bus stop but no machine to obtain a
ticket from. Never mind, I thought, I’ll just pay the driver. When the bus
arrived, the DG was loaded via the ramp, and I went to the front of the bus to
pay for my ticket. ‘I can’t take any cash’ the bus driver said. ‘Well how can I
pay for my ticket?’ I replied. ‘You need an
Oyster card’ he told me. I knew
about Oyster cards, of course, but I had never used one before. They are
basically a payment card that you can pre-load with money, just like a top-up
phone. They can be used on Tube trains as well as buses, by simply touching them against a pad as you enter. My
problem was, I was now on the bus and I didn’t have an Oyster card. ‘You can
stay on the bus if you want’ said the driver ‘but if a ticket inspector comes
aboard, you might end up with a £100 fine’. I opted to stay on the bus, but was
on tenterhooks every time we stopped, in case a Blakie lookalike (remember him?
‘I hate you Butler’) was waiting to get on.
A London Bus. The ramp comes out below the doors in the middle of the bus
We made it safely to The Aldwych, where I resolved to get
myself an Oyster card. The trouble is, I didn’t know where I could buy one. I
asked a man who looked like a tour guide and he was extremely helpful. I could
get one at any Tube station, he said, but the nearest Tube station was about 15
minutes walk for us. A better idea, he said, would be to walk up Fleet Street,
which was on our way, as there were two Newsagent shops which sold Oyster
Cards. So off we went along Fleet Street, and about halfway along I spied a
Newsagent where I bought an Oyster Card. The card cost £5 and then I invested
£10 into it, which I reckoned would be enough for the 3 bus journeys I expected
to make that day.
A bus ramp
Armed with our Oyster Card, the DG and I went to the nearest
bus stop, and it wasn’t long before our bus came along. The driver didn’t put
the automatic ramp down straightaway, so I walked to the front of the bus and
asked him if he could let the ramp down for the wheelchair. He had to move
forward a bit as he wasn’t correctly lined up with the kerb, but we were soon
on board, and I walked proudly to the front of the bus to flourish my Oyster
Card. To my surprise the driver seemed rather cross. ‘How was I supposed to
know you wanted this bus?’ he said. This took me by surprise. ‘How do you mean’ I asked politely. He said ‘If
I knew you wanted this bus I would have lined up properly to the kerb and there
wouldn’t have been all this hassle’. ‘I’m sorry’, I said ‘I’ll stick my arm out
in future’. ‘I don’t care what you stick out’ he said ‘So long as you get my
attention.’ It occurred to me then that these drivers take pride in pulling up
at bus stops, and don’t like having to undertake further manoeuvres. ‘Please
forgive me’ I said ‘We don’t come to London very often’. I even put a slight
West Country burr to my voice for added effect. On reflection I don’t know why
I did that, as I don’t suppose the driver cared where we were from.
Oyster card with pad
Anyway we got off the bus at Tower Hill without further incident,
and spent some time at the Tower admiring the amazing display of
ceramic poppies marking the centenary of the First World War. There was one poppy for
every British soldier who died, over 800,000 of them. After lunch it was time
to catch our bus back to Waterloo Station. This time I was determined to do
everything perfectly. As our bus approached I waved ostentatiously to the
driver, who stopped and put down the ramp for us. I walked to the front of the
bus to wave my Oyster card at the pad. There was no comment from the driver. We
needed to get off near Waterloo Bridge Road, so I kept a look out and when we
arrived at the stop that we wanted, the side doors were opened and people got
on and off. The ramp, however didn’t come down. So I asked the driver if he
would kindly let the ramp down for us so we could get off. ‘ Why didn’t you
ring the bell?’ he said crossly. ‘The bell by the wheelchair space has a
different ring and then I know you need the ramp.’ Once again he wasn’t
correctly lined up to the kerb and would have to do some difficult manoeuvring.
I told him not to worry, we would get off at the next stop. ‘Are you sure?’ he
said, starting to feel sorry for me now. ‘Yes’ I said. I didn’t tell him, but I
had noticed that the next stop was the one we really wanted, and I thought I
would retain the moral high ground.
Amazing display of poppies at the Tower of London
I had enough money left on my Oyster Card for one more bus
trip, so instead of walking over Waterloo Bridge, we caught a bus. For the
first time today, everything went smoothly. The bus was correctly hailed, I
paid with my card, I rang the bell and told the driver in advance when
we wanted to alight, and he even gave us a cheery wave as we left. At last I'd cracked it!
Waterloo Sunset (not my picture)
Anyway, back to the PR Workshop. I caught the Jubilee Line
to Baker Street, and walked past
Madame Tussauds (people were queuing to get in
already) and arrived at no. 6 York Gate at 8.45. This fine Georgian building is
the headquarters of the London Rotary District 1130. I don’t know whether they
own the building, but they certainly have use of the downstairs rooms, as
meetings and events are held there all year round. They are not the only
residents of the building, as I was shortly to discover. Upon arrival I met the
Workshop Leader, Stewart Gilbert, and some old friends, Mukesh Malhotra, Mike
Thorn and John Fletcher of Kew Gardens. Also there was Jenny Muir, DG of
District 1260, and she told me the story of how she lost one of her Presidents
the previous night (he was following her car but they got separated in
traffic). I don’t think my DG has managed to do that yet.
Madame Tussauds
Before settling down, I thought I would use the loo, and
there was a notice on the meeting room door which said that toilets were at the
top of the stairs. So off I went, not realising that there must have been 4
long flights of stairs to get to the top of the building. Breathing a little
heavily at the top of the stairs, I then I walked quite a way along a corridor
before coming to the gents toilet. Looking for a sink to wash my hands in, I
went through a partition, only to surprise someone having a shower! I don’t
know who was more surprised, him or me. When I got back downstairs, I learnt
that there were a number of residents using flats on the upper floors, and it
must have been one of them that I surprised. The toilet I should have used was
actually downstairs.
6 York Gate, Regents Park
The workshop got under way more or less on time, and we had
a pretty impressive line up of presenters, starting with Stewart Gilbert, who
has a background as a newspaper editor. He had some very good messages about
the importance of a strategic plan which should have as its objectives
supporting and strengthening clubs and enhancing Rotary’s public image.
Before the work begins
Our next speaker was called Marius (I didn’t catch his
surname) who had some useful things to say about the latest Rotary
catch-phrase, giving ‘
The Gift of Rotary’ to others. I didn’t agree with
everything he said, but he was right when he said that clubs could be more
welcoming to visitors if they were to attract new members. He also said some
interesting things about Corporate Membership, which Rotary seems to be taking
seriously at last.
Networking - Jenny Muir, Mike Stone and Mukesh Malhotra
Mukesh was on next, talking about his favourite topic,
Social Media, and demonstrating how it can be used to good effect. He gave as
an example, his ‘
World’s Greatest Meal’ idea to raise funds for the end Polio
now campaign. With his co-conspirator, Suzanne Rea from Australia this
initiative was launched last year, and publicised almost entirely by Social
media (ie. Facebook and Twitter). As a result, it has reached 60 countries
across the world and has raised some £2 million for End Polio Now. How amazing
is that? His latest project is to walk across the Dome of the O2 Building in
London to raise funds for the Polio campaign, and in a weak moment I agreed to
join him on this venture.
Mukesh with Suzanne Rea on another occasion
The meeting then took on an International feel, as we
had a talk from a Bulgarian Rotaractor,
Iva Grigorova. As well as being the Vice President of the Sofia-Balkan
Rotaract Club, she is also a member of the Bulgarian Society of Public Relations, so was suitably qualified
to address our august group of PR chairmen, a DG and a Consort. In excellent English, she described an
initiative in her own country that she is involved in, to improve PR among
Rotary Clubs. Remarkably she is only over here for 4 days, and one of those was
spent addressing a similar meeting to this. I hope she spent the remaining two
days of her trip doing some sightseeing.
Attentive delegates - can you see me?
Last speaker before lunch was the most informative, I
thought. Peter Walker is a Past President
of the Chartered Institute of Public Relations and is a senior partner in a
major Public Relations Consultancy. He
gave some valuable tips on how to prepare Press Releases and other
communications with Media organisations, and showed examples of horror stories
of Rotary Club’s coverage in Local press.
He recommended doing some research among our families, in the High
Street, at our events etc. to discover the public’s perception of Rotary.
Research carried out nationally indicates that 4 out of 10 people don’t even
know what Rotary is.
Our presenters - Mukesh, Iva, Peter, Jan, Stewart, Jane
We had an excellent lunch prepared for us by Deaba, who I
understand is the regular caterer for events at York Gate. Chicken casserole
with rice and potatoes dauphinoise was followed by either fruit salad or
chocolate cake (or both, in my case). I couldn’t fault any of it. When given a
choice, my instinct is to go for quantity rather than quality, but this meal
scored highly on both counts. Lunch didn’t last long, as we were running half
an hour late already, but I had a chance for a chat with Peter Walker, who I
suggested shouldn’t be too hard on organisations who get poor coverage in the
local press. I cited examples of my own, where I have sent press releases to
the local paper for Rotary events, and what gets published often bears little
resemblance to the report sent in. I also had an opportunity to speak to Paul
Sharma, one of the delegates, who has devoted the past 18 years to organising
highly successful Dragon Racing events around the country. I told him about the
great day I had with Kingston Rotary Club at their Dragon Boat race last July.
Deaba in charge of catering
After lunch we had a short talk from
Jan Meek, who is a most
extraordinary woman. At the age of 50 she rowed across the Atlantic with her
son, and 10 years later she walked to the North Pole with him. She was the
first woman to row the Atlantic and has 3 Guinness World Records to her name. She was
inspirational, and I would have liked to hear more from her. I think the reason
she was invited to speak to us was to give us an example of a good speaker,
because too often clubs have lacklustre speaker programmes, which don’t
entertain members or attract visitors.
Jan Meek with Paul Sharma
The talk from Jan Meek was followed by Jane Hammond, editor of Rotary in London giving us an
exercise, in syndicates, to devise club programmes for a District to encourage
clubs to book quality speakers (like Jan) in order to attract better attendance
at clubs and increase interest in joining.
This exercise took care of the rest of the afternoon. In the question
and answer session which concluded the Workshop, I learned a useful piece of
information from Peter Walker, who said that large PR Consultancies will
sometimes to ‘Pro bono’ work for clients, particularly charities. This
effectively means they don’t charge for their work, and Peter suggested we
approach PR Consultants in our areas for pro bono help. There’s no harm in
asking, after all.
Our presenters pose in front of End Polio Now banner
As we were leaving I bought a book on PR, called ‘Managing
Your Reputation’ by
Roger Haywood for a discounted price of £5. If nothing
else, I thought, it would be something to read on the train home. I walked to
Baker Street Tube station with Jenny Muir and Michael Ziedens, a former
Rotaractor who is now a member of an e-Rotary Club. This is a new concept,
where people join an online Rotary Club, and have their meetings online. I‘m
not sure that would suit me, I prefer face to face contact with people. On the
train I read the first few pages of my new book and found it very readable. One
extract particularly appealed to me. The author, Roger Haywood wrote this: ‘
Churchill put it better when he said to me once ‘If you ain’t got the punters
with you, mate, you can forget it’.*
I was dismayed to find that the train did exactly the same
thing as this morning in reverse. It went via Richmond all the way round the
loop to Kingston, then retraced its steps back to Teddington before branching
off to Shepperton. Was I just unlucky, or is this the new route to and from
Waterloo? I sincerely hope not.
*Fred Churchill, proprietor of the Fix’em Fast Motor Centre, Wandsworth.